Something about Jollibee fast-food restaurant in the Philippines that makes little boys and girls go crazy. The first time Izzy saw it, she got excited... I mean, very excited. She asked me what it was and I told her it was a fast-food restaurant. She has never forgotten about it since then. She fell in love with Jollibee! When we were driving in the main cities, she could easily spot a Jollibee restaurant and scream to the top of her voice and say the word over and over again until everyone in the car says, "oh, yes, it's Jollibee!" When we were at the Metropoint mall in Pasay City, she saw a Jollibee mascot and gave it a big big hug. Her smiles told us how much she loved it!
The "effect" Jollibee has on children made the business launch a very successful record as one of the leading companies in the Philippines for many years now.